Pernod disposes of Caribe Cooler
01 April, 2015
Pernod Ricard has announced the completion of the sale of the Mexican ready-to-drink brand Caribe Cooler to Grupo Bepensa.
Pernod sells RTD in Mexico strategy change
22 December, 2014
Pernod Ricard has advanced its transition to focus on global brands in the Mexican market with the sale of RTD Caribe Cooler to Grupo Bepensa.
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Danil Nevsky
The future for bar shows
The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows
